At 22 Stan accepted his first job working for Sam
R. Bloom with a creative director’s salary of $12,000
a year. As a car enthusiast, flush with that luxurious
stipend Richards acquired his first Porsche. “I actually
ran a lot of sports car rallies in those days,” he notes.
“I don’t do that anymore,” though he divulges that he
has an “extraordinary car now” courtesy of his wife
Betty, who “loves to play the slot machines.”
Here’s why. “Years ago, we made a deal where I
could ski as much as I wanted to, and all I had to do
in return was take her to Las Vegas four times a year,”
Richards explains. “That worked out nicely for the
both of us. One Saturday evening on a payback trip,
when Betty quit for dinner, she was $350,000 ahead.
We were at dinner with another couple, and after the
appetizers came out, I walked over to another part of
the hotel for a car drawing. (We had to be present to
win). So I walked around the car with about 400 other
people, and a woman was standing next to the car
with a giant drum containing maybe 10,000 tickets.
She turned the crank, shuffling the tickets, opened
the door on top, and pulled out a ticket and read
“Betty Richards.” In one day, Betty won $350,000 and
a Bentley Continental GT. Now that’s the car I drive.
Betty’s not a car person at all, so I get to drive it.” Stan
and Betty have been married for 57 years.
Richards stayed with Bloom for one year. “Like
any 22-year-old, I was pretty immature and volatile.
I was certain of the things that I believed in and that
were important to me. I would push really hard on
the things I knew to be right as far as advertising and
design were concerned. I stayed a year only because
I believe that if you take a job, you owe it a full year.
Anything less than that is unfair to the employer. One
year to the day, I resigned and restarted my freelance
Circumstances continued to be favorable for the
youthful Richards. His largest client prior to forming
his own agency was Glenn Advertising. Glenn was
the biggest advertising agency in Dallas at the time,
and they offered up “a really interesting opportunity.”
“I received a call from Liener Temerlin, the
creative director of the agency, whom I worked with
quite a bit, and he told me there was an opportunity to
do an ad campaign for a new movie coming out and
asked if I was interested. Of course I accepted—this
was the big time! I had no idea what the movie was,
but after reading the script, I knew it was going to be a
With a fat paycheck from his first job, Stan Richards buys a Porsche.