BY FARAH FLEURIMA PHOTOGRAPH BY SHANA ANDERSON
WORD ON THE STREET
Pedestrian-friendly Lower Greenville broadens its
repertoire of local food sources, enriching its fresh façade.
ike a harvest of fresh produce, enticing new food businesses have sprung
up along Lower Greenville Avenue
(south of Mockingbird Lane) in recent
months, led, in part, by a city-funded facelift
of Lowest Greenville’s (south of Richmond
Avenue) sidewalk facade. Aging, narrow sidewalks have morphed into wider walkways, and
the addition of benches and quaint streetlights
now encourage street-side strolling. Also drawing visitors to the freshly polished neighborhood are a suite of new food-based businesses.
In addition to restaurants like Afghani eatery Nora, home-cooking outpost Jack’s Southern Comfort Food, and culinary stalwart The
Grape transforming the former bar- and night-club-heavy borough into greener pastures, on
the way are grocery stores Green Grocer and
Trader Joe’s. The incoming purveyors and restaurateurs share not just a passion for their respective trades, but a palpable sense of excitement about moving onto Greenville Avenue.
Green Grocer is the newest kid on the block.
Founded in Chicago by Cassie Green, the grocery that specializes in conscientiously sourced
organic and locally produced foods will settle
Linto a 4,000-square-foot space at 3614 Green- ville Avenue, near Gloria’s restaurant. Green’s delight at having selected that site as the retail- er’s second outpost in the nation bubbles over.
“The Lower Greenville/M Streets neighborhood seems really ready for an intimate
store like ours,” she says. “ It’s very clear
that the area is supportive of mom-and-pop
businesses and that they value the unique
and interesting business landscape that is
created by indie businesses versus a bevy
of national chains.” She and her husband
presently live just blocks away from the
store; she envisions Green Grocer as having a hand in the enclave’s revitalization.
Also entering Greenville’s grocery arena
more than a dozen blocks away is Trader
Joe’s, the wildly popular specialty-foods
chain that only this year entered the Dal-las-Fort Worth market. The store at 2001
Greenville Avenue is slated to open in first-quarter 2013, no doubt bringing with it
the swarms of devotees that flocked to the
opening of the Fort Worth store in June.
In addition to groceries, Greenville Av-
enue has no shortage of new restaurants tak-
ing root in the motley variety of buildings ripe
for new life. Among the first to the scene in
the wake of the street’s completed revamp
was Nora, an elegant yet approachable bistro
spotlighting the cuisine of Afghanistan. Chef-
owner Matt Pikar, who also owns North Dal-
las’s Afghan Grill, revels in his status as some-
thing of a post-construction dining pioneer.
“We were the first ones to come in and
take a chance and open a restaurant in Lower Greenville. The neighborhood is great,
and the landlord is great. Now more restaurants are coming in in a short period. We’re
very happy, and people are very supportive.”
Pikar, who relocated to Dallas from Washington D.C., says the newness and energy of
Greenville Avenue are sure to draw visitors as
the word gets out about its renewed, pedestrian-friendly feel. “First of all, it’s homey. You have
the lights, the chairs, and neighbors can walk
to this area. I’m very positive that in one year
this will be a busy street for the restaurants.”
Across the street another new eatery hopes
to draw traffic from the surrounding neighborhood. Jack’s Southern Comfort Food, the latest production from Scott Jones (of Cowtown